So What do we Want?
To feel like a Queen ✅
To be as Light as a Feather ✅
To be Strong yet feel Soft ✅
To take good care of Health ✅
And be Cool as a Cucumber ✅
Qualities of a man? Naah …… It's the King of Fabrics, the one and only Cotton!
Summer is creeping up, and while the mangoes are getting ready to be picked, we should also start preparing to make the best of the upcoming summer season in style - without breaking into a sweat.
So let us take you through 6 reasons why cotton fabric is going to be your best bet :
1. #Breathe
Cotton is a breathing fabric - one that absorbs perspiration and releases it on the fabric surface for evaporation - leading to cooling.
2. #Organic
The cotton fiber is made up of natural cellulose which makes it strong and durable leading to a long life even with extended use. And since there are no chemical toxins, it is the safest fabric that you can wear.
3. #PremiumQuality
Long fibers that are extra soft & extra durable add a premium quality to cotton. Historically, it has been associated with both ceremonial as well as aspirational luxury making it perfect even today for special occasions.
4. #StrongStretchySupport
You’ll need all the help you can get during pregnancy, and your clothes also must do their bit. Cotton will stand by you - just like your bestie - through it all and yet come out click-worthy.
5. #ArtisanalTouch
Want to stand out in a crowd? Cotton is the perfect canvas for embellishments like Schiffli Embroidery on a dress that transform it into a dazzling outfit that will turn heads wherever you go.
6. #ContemporaryMeetsIndian
Cotton is a timeless fabric that is classy, simplistic & breezy. It’s versatility make it perfect for western maxis, minis, tunics & shirt/party/skater/shift &kurta dresses.
So let’s get ready to take on the summer heat with the perfect combination of coolness, energy and fun in your beautiful cotton threads.
